During the NBA summer overseas games, Asia has become a key area, especially China, whose vast market potential is gradually being released, and the profits behind it are quite astonishing.
Therefore, although Stern may not go to great lengths to ensure Gan Guoyang wins the championship, after all, this guy isn't American, but he won't cause trouble either, as no one objects to money.
Especially someone like Stern, a born businessman, who loves basketball but loves promoting it even more, making the NBA a world phenomenon is one of his core strategies, distinguishing him from other major leagues.
As Magic Team's general manager Pat Williams said, "David Stern could sell anvils to drowning men."
Nowadays, NBA games are broadcast in over 80 countries worldwide, the league's broadcasting fees have exceeded 20 million US Dollars, increasing by 400 percent over five years, and they continue to grow rapidly at an annual rate of 30%-50%.
