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Chapter 12 - Chapter 12: Sales Explosion?

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Combined with the high-tech appearance, and of course including the extremely low price of 499,000 won, such quality and price would definitely drive everyone crazy.

Such a mobile phone was destined to be a hit no matter where it was sold, so all the sales staff present gave unified shouts with incomparable confidence.

"Each colleague gets three mobile phones. Let's start the battle to reverse Hansung Technology's return crisis from Seoul."

"Yes!"

...

Very quickly, those who went out in the morning full of vigor returned sighing in defeat.

"General Manager, this simply won't sell at all."

"Yeah, those stores won't buy our phones at all.

Even though we have a two-inch screen and smooth experience, plus a price of only 499,000 won, they're still unwilling to buy our mobile phones!"

"I really don't know why they don't want to buy our mobile phones. Our phones are so good - other mobile phones are trash compared to ours.

Anyone can clearly see the gap. I really don't understand why they don't want to stock our phones?"

"Those bosses are really too stubborn. Our second-generation mobile phones did have quality problems before.

But they still can't trust that we are Hansung mobile phones. We gave them all the phones to test, but they still refused to purchase from us. Can't figure out why they're doing this?"

"Tap tap tap."

While these salespeople were distressed and reporting to Park Minho the various difficulties they encountered, Park Minho sat quietly on his chair waiting for news.

Soon, Park Minho's secretary came in with a young man. Seeing so many people present, he hesitated slightly.

"Speak."

Park Minho said something softly, though it seemed a bit ominous.

Taking a deep breath, Chen Ho solemnly stated the fundamental reason why their mobile phones couldn't be sold:

"General Manager, all of this is caused by that President Xu. According to results we found from questioning old store owners, the reason they're unwilling to purchase our mobile phones is because of rumors spreading.

It's said that President Xu spread word in the market that whoever dares to buy our Hansung mobile phones will have Saehan refuse to cooperate with that store.

So now all major mobile phone stores are wary and don't dare buy our mobile phones, for fear of becoming the example that scares others!"

"Bastard!"

"Damn it!"

"That President Xu looks respectable, but I didn't expect him to be such a despicable guy!"

"Why is Saehan Company like this - how dare they resort to such despicable means! Aren't they afraid of public backlash?!"

All the salespeople cursed angrily when they heard the real reason.

There were reasons for them walking away empty-handed, and reasons why Saehan Company resorting to such means left them with no income.

You must know that to increase sales staff enthusiasm, Park Minho now offered high commissions for successful Hansung mobile phone sales.

Once cooperation was negotiated, each store salesperson could get a small bonus reward.

Since the mobile phones couldn't be sold at this time, these salespeople naturally hated President Xu and Saehan Company!

"Tick tock tick tock..."

Park Minho lightly tapped his fingers on the table. Knowing the reason for everything, he fell into deep thought.

To be honest, he really hadn't expected President Xu to use such despicable methods. That President Xu seemed like a very serious person, but unexpectedly used such underhanded tactics.

But with matters urgent, any complaints now were just the wailing of the weak, so Park Minho prepared to solve this predicament.

From today's obtaining the production license to the current sales setback, the factory had produced nearly 500 units of Hansung 3rd generation mobile phones.

As a result, before sales even started, they were hit with a devastating blow. One had to say that President Xu was really ruthless!

But sitting still and waiting for death wasn't Park Minho's character, so Park Minho slowly said:

"Secretary Chen."

"Present."

Secretary Chen responded with a serious face, waiting for Park Minho's instructions.

"Immediately go instruct the HR department to start recruiting salespeople. Personnel numbers limited to 200."

"Uh?!"

Secretary Chen blinked and rubbed his ears.

He wondered if he'd heard wrong. Park Minho actually said he'd recruit 200 people?!

You must know that the entire Hansung Mobile Phone Company had only just over 550 workers including various sales and management personnel.

Now Park Minho wanted to suddenly recruit over 200 people, all selling mobile phones. Wasn't this crazy?

"That's right, I really need to recruit over 200 salespeople, because I'm going to carry out a 'mobile phones to the countryside' campaign!"

"Mobile phones to the countryside?"

Secretary Chen asked in surprise.

"That's right. Since those shops won't buy our mobile phones, then we'll directly carry out mobile phones to the countryside activities."

"Sell mobile phones directly to rural users? I'm afraid those people can't afford mobile phones."

Secretary Chen said they couldn't afford it - not that they were unable to afford it, but that Secretary Chen thought those people would be reluctant to spend so much money to buy a mobile phone.

After all, a mobile phone cost over five or six hundred thousand won, which was estimated to be half a year's income for a farmer. Would they be willing to use half a year's income to buy a mobile phone? Probably not!

So Secretary Chen thought that sending mobile phones to the countryside would probably yield very little. Of course, they'd definitely sell some, but whether costs could be recovered was another matter.

"Farmers may be richer than you think."

Park Minho showed a mysterious smile.

In the following year, there was a mobile phone brand called Cheonji, and they focused on the rural market rather than the urban market.

This strategy supported them becoming a top-five domestic brand.

Many people thought there were few opportunities to use mobile phones in rural areas. After all, people had the impression that relatives were all in the same village, so how could they use mobile phones if they were so close?

But this was just what city people took for granted. They thought villages were that small.

But if you went deep into the countryside, you'd find that rural areas were bigger than you imagined, and villagers lived more scattered than you imagined, plus marriages between different villages.

So in fact, there were more opportunities to use mobile phones in rural areas than in cities.

Because rural people had much more human contacts than cities. Compared to cities full of strangers, there were obviously more relatives and friends in rural areas.

In addition to all kinds of complicated village affairs, if someone specifically counted meetings, you'd find that rural people had more opportunities to make calls than imagined.

And most importantly, once farmers had mobile phones, it was also convenient when looking for odd jobs!

Because when there were odd jobs in the countryside, those wanting to find someone to help temporarily couldn't spread word around, and there was no way to post advertisements.

When they wanted to find someone to help with work, they usually looked for someone who was highly respected. Because this kind of person knew more people, they could use that person to find workers.

This was an alternative employment agency in rural areas. Of course, this kind of agency was different from city agencies. They could also do their own work, and because they were all from the same village, it wasn't easy for them to charge any agency fees.

(End of this chapter)

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